Added: Tam Luce - Date: 23.10.2021 17:39 - Views: 12855 - Clicks: 3085
Wherever you fall on the social media love-hate spectrum, understanding social media has become a critical component of strategically navigating the higher education landscape.
With each generation of digital media apps comes the changing demands and communications channels that inform and connect alumni, current students, and prospective students alike. Facebook, Twitter and Instagram are the dominant spaces where the University continuously shares the St. Lawrence experience with tens of thousands of people.
The latest addition to the St. Lawrence social media stable is Snapchat—an obsession for some, and a mystery to others. Snapchat is a mobile phone app that allows users to send photos and second videos to followers.
They can add captions, emojis, and draw on their messages known as snaps. Users can even use a camera filter to turn themselves into cats, dragons, and Olympians—or swap faces with people nearby.
For most users, it is a quick-hitting, ephemeral modern day passing of silly notes. In recent months, news media outlets, special interests groups and marketing agencies have used Snapchat stories to distribute content to millions of users. Lawrence should a social network, we outline the ways that platform could help the university and how it would benefit the community.
Most snaps are shared privately between people or small groups. Lawrence stands out among our peer institutions. As user s increased on Snapchat, the 10 members of the student social media team began researching college and university s, evaluating effective content and assisting with generating a strategy that would engage our target audiences: current and prospective students. With every new channel comes a learning curve. Keniston and her team have found that a second story can sometimes take four hours to strategize and produce.
For now, St. Lawrence uses Snapchat to highlight snippets of student life and help high school students navigate the college admissions process. So, snap yourselves in and us for the ride! us on Snapchat.
Not on Snapchat? Take a picture of the Snapchat logo above to follow us. Toggle University Magazine Winter Share this content.College snapchat accounts 2017
email: [email protected] - phone:(922) 462-4957 x 6689
Snapchat Unsnapped: Year One